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Visa vs. Mastercard: Which Payment Scheme Should You Choose for Your Card Issuing Program?

Writer's picture: VerestroVerestro

Choosing the right payment network for your business can be a daunting task. While Visa and Mastercard dominate the global card market, there can be subtle advantages to consider depending on your specific needs. This article will explore the key decision points to help you make an informed choice between Visa and Mastercard for your card issuing program.


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Visa vs Mastercard Payment Scheme

Visa or Mastercard for a Card Issuing Program?


For most businesses, the choice between Visa and Mastercard won't significantly impact your bottom line. Both networks offer near-universal acceptance around the world. However, some factors can influence your decision depending on your program's scope and target audience.


Key Decision Points


  • Financial and Marketing Support: Payment networks may offer financial or marketing support depending on your program's location and type. Investigate these possibilities with your card issuing partner.

  • Interchange Differences: Interchange fees, a portion of each transaction returned to the issuer, can vary slightly between networks in some countries (outside the EU). Check with your issuer for potential earnings advantages. For global programs, consider inter-regional transaction profitability between networks.

  • Cost Factors: While card issuing program fees are typically set by your issuer, transaction fees from Visa or Mastercard might influence the final cost structure.

  • Special Card Benefits: Both Visa and Mastercard offer loyalty programs, discounts, and value-added services that can enhance your program's appeal to users. Research any regional programs that might significantly benefit your target audience.

  • Brand and Acceptance: In most countries, there's minimal difference in brand recognition or acceptance between Visa and Mastercard. However, some regions might have a network preference. Research local trends before making your decision.

  • Educational and Consulting Support: Payment networks can offer valuable support in program development. Leverage their expertise to create a strong value proposition for your cardholders.

  • Shareholding Connections: If your card issuing partner is affiliated with a payment network (e.g., Mastercard with Verestro), you might benefit from deeper support and easier navigation of program rules.


Making an Informed Choice


While your card issuing partner may have preferences, understanding these key decision points empowers you to make an informed choice between Visa and Mastercard. Consider all factors to select the network that best aligns with your program's goals and target market.

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