Refreshing the Image of Verestro
- Aleksandra Ganszyniec
- Mar 25
- 3 min read
Have you spotted the revitalized Verestro's brand identity? It's been a long process that Aleksandra Ganszyniec, Head of UX/UI at Verestro, describes in this article. Ola details the strategic steps taken, from crafting a new brand book with a dynamic color palette, including a striking new accent of intense blue, to the complete redesign of the company's website. This article delves into the process, the challenges faced, and the ultimately positive reception of Verestro's refreshed image, highlighting the importance of evolving with design trends and user experience principles.
Table of Contents:
From Vision to Vibrant Reality: Initiating the Brand Refresh
I have long dreamed of refreshing the image of the Verestro brand. I wanted to give it more color, away from the classic navy blue and white tones. The opportunity arose shortly after the company changed its name from UPAID to Verestro.
The first step was to create a new brand book with fresh new colors in addition to our standard navy blue, including a new accent color - intense blue. It is more prominent, more eye-catching, and gives us a lot of possibilities for use - especially in our white label products.
The previous navy blue didn't stand out very well, and it was difficult to use effectively in digital products where everything looked too formal and often didn't stand out against the black color, such as black fonts. A navy blue button can be easily overlooked, which is not a good practice in terms of UX design. It is also important to note that trends are constantly changing - today's apps often use gradients and a rich color palette, and key call-to-action elements are clearly marked, making it easier for users to interact.
Redesign of the Verestro Website
The second groundbreaking step was the redesign of our website - www.verestro.com. During this phase, we worked closely not only with the UX team, but also with the sales department, the Head of Sales, the Head of PM, and the CEO himself. To my surprise, my colleagues were very open to pastel pinks and blues. This showed their awareness of trends, their knowledge of the competition and their agreement with Verestro's new vision - that this was exactly the kind of refreshment and freshness we needed. I saw in the CEO a considerable amount of confidence and belief that what we do, we do well.
I can't hide the fact that I was a little apprehensive about launching the new site. After more than 10 years, there was no shortage of excitement about changing the color scheme! Opinions among the team varied - navy blue had its loyal fans. 😉
However, I assume that tastes are not discussed, and every change brings something new. I quickly began to receive positive feedback - both on the color scheme and on the UX itself, which is now better tailored to the needs of our customers. This only strengthened my conviction that we had made the right decision.
Integrating the New Image of Verestro Across All Platforms
The next steps focused on unifying the design across all of our products. Today, Verestro's new colors can be found in our mobile applications, administrative panels, marketing materials, and presentations. The change has slowly taken root in our visual identity.
But we are not resting on our laurels! Verestro is constantly evolving, and in a few years it may be time for another evolution - even better again. 😉
Aleksandra Ganszyniec
