Imagine you have a good business case for issuing cards to your customers and you have found the perfect vendor to provide formal and technical services in this area.
While enthusiasm is high, careful planning is paramount to a smooth card issuing implementation. This guide explores key strategies to avoid common pitfalls and ensure a successful launch.
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Proactive Preparation: Mitigating Delays in Launching a Card Issuing Program
The time required to configure your card issuing program may vary depending on your specific requirements. At Verestro, we typically require 4-8 weeks to establish a secure environment for your customers' data, integrate seamlessly with digital wallets, and customize elements like the 3DS confirmation screen.
However, this doesn't necessitate a passive wait on your end. Leverage our Sandbox environment to thoroughly explore our APIs and familiarize your team with the accompanying documentation. Our services will be available for you one by one, so you don’t need to wait full 8 weeks to start implementation – typically, work starts on your end within 2-3 weeks after the kickoff meeting.
Testing Phase in Card Issuing: Building Confidence
The appeal of a public launch is undeniable. However, prioritizing thorough testing is critical to minimizing post-deployment issues. While successful transactions in both e-commerce and physical POS environments are a positive indicator, a comprehensive testing strategy should include various scenarios and edge cases. Explore nuances such as chargebacks, full and partial refunds, and remember that the payments landscape involves multiple stakeholders - acquirers, issuers, payment networks, and potentially other vendors. The more you test, the fewer surprises you'll have down the road.
Card Issuing Knowledge Transfer: Empowering Your Team
The intricacies of issuing and processing cards require ongoing education. Working with us, your team will gain valuable insight into the world of payments. Ensure that this knowledge is effectively disseminated and retained within your organization for long-term success.
Building a Solid Foundation: The MVP Approach in Card Issuing Implementation
Just like Rome wasn't built in a day, robust card issuing programs require a phased approach. We recommend starting with a Minimum Viable Product (MVP) that focuses on core functionalities:
Create user
Create your balance
Issue first card
Digitize card into Apple/Google Wallet
Create first eCommerce transaction (with 3DS)
Make first POS transaction
Run 'friends & family' phase within your business
Then start adding features and more functionalities
Resist the urge to prioritize advanced features first. By solidifying these essential processes, you will lay a strong foundation for a successful program launch and avoid potential delays.
By following the above guidelines, you can navigate the card issuance implementation process with efficiency and confidence. Get ready to launch your program and open up new possibilities for your customers!
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