Our customers are often looking for effective ways to scale their offerings. The obvious way to do this is to build their own fintech product through the entire production process, from identifying the market and its trends, to building a prototype, to implementing the system, to continuous improvement. This approach requires a lot of resources and time.Â
However, it is worth asking ourselves if we are able to take such risks? What if the product is finished when the demand for such solutions in the marketplace begins to wane, or the number of competing solutions makes it difficult to achieve the desired results?Â
Perhaps better results can be achieved by using proven fintech solutions created by experts who know the trends and have solutions in their portfolio that have been successful in the market. For these reasons, investors are increasingly turning to white label applications.Â
Table of Contents:
What Is a White Label Application?
A white label application is essentially a pre-built software product that businesses can customize and rebrand as their own. Imagine it as a blank canvas waiting to be painted with your company's unique identity. The developer handles the technical aspects like coding and updates, while you get a fully functional app tailored to your brand. This means no more worries about security certifications or keeping up with the latest iOS or Android versions.
How to Implement a White Label Solution?
The white label process is fairly straightforward:
Purchase or License:Â Acquire the rights to use a pre-built application.
Customize:Â Personalize the app by adding your branding elements (logos, colors) and integrating your core features.
Launch and Market:Â Once customized, your app is ready to be launched and promoted as your own.
Customization is a key aspect of white label apps. The level of customization can vary from simple branding changes to more complex feature additions. The extent to which you can tailor the app to your specific needs is a crucial factor to consider when choosing a white label provider.
Custom Development in White Label: Going Beyond the Basics
Custom development takes white label apps to the next level. It involves making more in-depth changes to the app's core functionality, going beyond simple cosmetic changes. Think of it as tailoring the app to fit your exact business needs.
Key Characteristics:
Feature Enhancements:Â Adding or modifying features to meet specific requirements (e.g., integrating custom payment gateways, adjusting user flows).
Technical Adjustments:Â Altering the app's code to support new functionalities or change its behavior.
Custom Integrations:Â Connecting the app to third-party tools like CRMs or webviews.
API Integration:Â Developing or integrating with APIs to enable communication with other services.
Data Handling:Â Modifying how the app collects, stores, or processes data.
Example:Â A company purchases a white label app but wants to add a fitness tracker, integrate it with their gym's membership system, and implement push notifications. These modifications would require custom development.
Simple Customization: Branding Your White Label App
Brand change, or rebranding, refers to the cosmetic adjustments made to a white label app to align it with your company's identity. This process focuses on the visual and branding aspects without altering the app's core functionality.
Key Characteristics:
Logo Replacement:Â Swapping the app's logo with your own.
Color Scheme:Â Customizing design elements (colors, buttons, fonts) to match your brand's style.
Brand Identity:Â Incorporating your company's name, slogans, or taglines.
Language Changes:Â Adding or removing languages to cater to different markets.
Minor Content Updates:Â Updating in-app content (text, images) while preserving the underlying functionality.
Example:Â A fintech company buys a white label delivery app. They change the colors, logo, and add their business name, but the core features (eKYC, payments, transaction history) remain unchanged. This is a brand change.
Elevate Your Financial Services with Verestro's White Label Mobile App
Save time and minimize risks by choosing Verestro's White Label solutions. Our pre-built, customizable app will allow you to launch your own branded product swiftly, without the hassle of development or maintenance. Whether you need a simple rebrand or more advanced custom features, Verestro's proven solutions can help you scale your business efficiently. Contact us today to learn how our expertise can elevate your venture.
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